On September 24, 2018, the transnational workshop of the Interreg Sudoe ICT 4 Silver project took place with the aim of promoting the future of the digital transformation of health and the social inclusion of the aging of the population.
Among all the actors participating in the event has been defined the best way to support companies including all interested parties by adapting products and services to different cultures and start selling in new markets.
The event was held during the afternoon, beginning with a welcome and an initial presentation of the Project by Béatrice Durruty, Agence de Développement et d’Innovation of the Nouvelle-Aquitaine / ICT Cluster Santé Nouvelle-Aquitaine. Moreover, António Lindo da Cunha, Pedro Nunes Institute, presented us the market context of the Silver Economy .
Hugo Silva, Plux / Bitalino and Susana Aguirre, Symplio Lifestyle Technologies, have the opportunity to show us what challenges and barriers are developing the Silver Economy products. The workshop ends with a short debate and some conclusions.
An afternoon dedicated to addressing the needs and challenges of the silver economy.